Home Epicure | Home Epicure
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Home Epicure

Australia’s food and lifestyle hub

‘Delight in good living’

With a high quality, affordable social media based community, celebrating great food, produce, and products. Home Epicure will educate and inspire your consumers, create positive brand recall and support partner’s sales in retailers stores Australia wide.

 

Home Epicure will celebrate the joy, positive values, tradition and economies of cooking from scratch using high quality ingredients and traditional recipes.

From baking to meat cookery and preparation, modern Asian barbecue recipes to traditional iconic Australian Nanna cakes and preserving skills.

If it tastes good and creates a call to action for your consumers, their families and friends Home Epicure will post it.

Asian sausage rolls
Quality content that works

Home Epicure content will feature entertaining ultra high definition recipe videos presented by experienced cooks, chefs, food presenters and educators.  All recipes are fully tested.

Raspberry lemonade cupcakes
Who can promote products on Home Epicure?

Any brand that has high quality, ethical, foods, products and goods can promote their ranges on Home Epicure.

We post your content to an audience that consists of your existing online communities and all our other member communities.

Creating exceptional reach to educate and inspire consumers, create positive brand recall and demand for our partner’s products in retailer stores Australia wide.

Recipe Development
Recipe Development

We develop recipes that showcase brand ingredients. They’re tried, proven and photographed of course, before they’re published on any site.

locations
Locations

We can source locations Australia wide. Our crew will travel to any location ensuring consistency across all productions.

presenters
Presenters

With over two dozen presenters ready to go, we have a presenter just right for your brand. If not, we’ll find one.

Production

We make Ultra High Definition content.
Not only does food look amazing, it’s future proof and scales to any size on any platform.

On Location

Home Epicure logo

How does it work and what do I get?

Your tailored content will target a fan base of pre-qualified and engaged food lovers. It will also be tagged with your brand and linked to other partner brands fans as well as a growing Home Epicure fan base. Recipe page links will push consumers to your brands recipe website so they can to down load recipes and buy more of your product. If you don’t have a place to put your recipes, we can build you a site optimised for recipe content.

 

Partner options vary from affordable fully inclusive starter packages that include full video recipe content production, posts on the Home Epicure Facebook and Instagram page and online media buying and strategy. We offer full agency service, content creation, multi media platform development, online media buying and strategy. 

 

All options offer unique video especially shot by us optimized for ongoing reach and engagement for your brand. This content is yours to own and use as you like, with a few exceptions. Check out our entry level options below, but if your brand is seeking full service, then contact us directly. 

Option 1
Option 2
Bespoke segment or recipe concepts and creation with professional recipe testingYESYES
Full professional ultra high definition production crewYESYES
Location search and feesYESYES
Presenter search and fees (online use only, no roll over, per day*)YESYES
Professional stylingYESYES
Basic stylists propsYESYES
Prep chef or chefsYESYES
Food costs, (up to $500 per day) Clients to supply current product with correct packaging.YESYES
Professional post productionYESYES
End frame brand tags (Using Home Epicure format)YESYES
Total access to all material filmed for the clients content archives and own social media or website.YESYES
Lifetime licenced music for online use only.YESYES
Effective online media strategy.YESYES
Campaign management.YESYES
Inclusive media budget.YESYES
Long form recipe videos for online use36
Minimum recipe posts on Home Epicure612
Day filmingHALFONE
Choice of presenterSHAREDYES
Choice of locationSHAREDYES

Regardless of the option you’ve chosen, we also offer, and recommend short 30 second versions of your recipes. These cut downs have no voice, just music, and also include a subtitle track so consumers can see what’s happening in a sound-off environment. Perfect for Facebook, and other social platforms. Check out the example below.

Full length example
Cut down example
Who do I speak to and how quickly can I have content on Home Epicure working for my brand?

Normal lead times from exchange of signed contracts to completion and posting of first video content are 6-8 weeks (subject to crew and presenter availability)

To learn more about Home Epicure and Evolving Communication Partners program please contact Julia Merrington using the web form below or call 0407 352 971.

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